WHATSAPP — SOCIAL CAMPAIGN
Snappy yet informative spots for WhatsApp’s global audience of 2 billion.
APPLE — TVC CAMPAIGN
Strategy and scriptwriting for Apple’s launch of Dynamic Island.
We gave it the kind of bump that makes you wanna back that app up.
We gave it the kind of bump that makes you wanna back that app up.
PIO — TVC CAMPAIGN
Broadcast campaigns for Scandinavian TV, crafted to introduce the startup “Pio” to new audiences across Europe.
We found the white space in a traditionally dry category and filled it with something rare in the B2B space: emotion. Using storytelling, dark humor, and a simple tagline — Stop losing customers — we helped Pio stick with viewers.
The risk paid off: site traffic grew by 70% during the campaign period, and organic search impressions for ‘Pio’ grew 65% quarter-over-quarter. We saw a 25% lift in followers across LinkedIn and Instagram. Most importantly, it drove a 35% increase in qualified leads and became the foundation for Pio’s future brand voice and creative strategy.
We found the white space in a traditionally dry category and filled it with something rare in the B2B space: emotion. Using storytelling, dark humor, and a simple tagline — Stop losing customers — we helped Pio stick with viewers.
The risk paid off: site traffic grew by 70% during the campaign period, and organic search impressions for ‘Pio’ grew 65% quarter-over-quarter. We saw a 25% lift in followers across LinkedIn and Instagram. Most importantly, it drove a 35% increase in qualified leads and became the foundation for Pio’s future brand voice and creative strategy.
META — VIDEO SPOT
High-impact video spots designed to stop the scroll and convert viewers into attendees for Meta Connect.
GOOGLE — INTERNAL COMMS
A video to connect and energize Google’s massive UX team. I proposed shifting the focus toward what makes the team unique: its people. The final piece landed with more emotion than expected — tears were shed (happy ones).
Along with the opening video, I built brand strategy and messaging for the entire event.
Internal surveys showed big jumps in “energy” and “excitement to be part of Google UX” following the event.
Along with the opening video, I built brand strategy and messaging for the entire event.
Internal surveys showed big jumps in “energy” and “excitement to be part of Google UX” following the event.
WEBFLOW — BRAND AWARENESS CAMPAIGN
A punny tagline for a platform that breaks website builders free from the shackles of code: CODEpendent no more.
2x4 — CREATIVE STRATEGY
A comprehensive brand strategy for 2x4 Foundation. We defined its mission, vision, values, voice, tone, and messaging framework from the ground up.
MICROSOFT — SOCIAL VIDEO CAMPAIGN
A series of short-form videos designed to reintroduce Bing as a smarter way to search.
Working within Microsoft’s evolving brand system, we developed scripts, copy, and motion concepts to communicate Bing’s curated, AI-powered results.
NALATA NALATA — BRAND VOICE AND TONE
Crafted a distinctive brand voice for Nalata Nalata. Infused human warmth into the luxury design space and set the brand apart from competitors. And hopefully made a few readers smile.
Crafted a distinctive brand voice for Nalata Nalata. Infused human warmth into the luxury design space and set the brand apart from competitors. And hopefully made a few readers smile.
TESTIMONIALS ;)
